~28,000
Locksmiths working in the US
Source: U.S. Bureau of Labor Statistics, Occupational Employment 2024
- $50K median pay
- 24/7 emergency demand
- No college required
For the relentless.
Become a relentless
locksmith.
Elite athletes train differently. Lock School trains the next generation of locksmith business owners. We don't teach you to pick locks. We teach you to run the business — and we give you the website, the tracked number, and the playbook on day one.
- Stripe-secured payment
- 30-day cohort cap
- Elite-coach-style coaching
Free tier includes a real 1-page locksmith site in your city. No card. No spam.
The numbers nobody tells you.
$50K+
Median annual pay — top 10% over $75K
Source: BLS Occupational Outlook Handbook, 2024
$3.5B
US locksmith services market
Source: IBISWorld Industry Report 56162, 2024
3–4%
Annual industry growth — faster than skilled-trade average
Source: IBISWorld + BLS projections, 2024
Why locksmithing — now.
$3.5B market growing 3–4% annually. The trade is bigger today than 2018 — smart locks expanded it, didn't kill it.
Growth, not stagnation.
The locksmith services market has grown every year since 2018. Smart locks didn't kill the trade — they expanded it. New tech, new calls, same demand for someone who shows up at 2am.
Source: IBISWorld 56162 + BLS, US locksmith services market size, 2018–2024.
Low barrier, high ceiling.
Basic kit under $1,000. No college required in 37 of 50 states. But the top earners run $300K+ shops — because they treat it like a business, not a hobby. We close that gap.
- Start solo from your truck
- Scale to multi-tech crew
- Automotive niche pays $200–$500 per call
24/7 demand.
Emergency lockouts don't pause for weekends. Smart-lock failures spike at 11pm. The locksmith who answers the call wins the customer — usually for life. We help you answer every call, even when you're asleep.
- After-hours = premium pricing
- AI Answering (add-on) (add-on) on Pro tier
- Recurring commercial accounts
Eleven tiers. One ladder.
Start free. Climb when you're ready. Jump tiers and unlock rewards.
Free
$0
- Real 1-page locksmith site in your city
- Tracked phone number, forwards to you
- Industry newsletter
- Provisioned in 10 minutes
Newsletter Pro
$9.99/mo
- Deep-dive industry newsletter
- Full archive access
- Monthly security industry report
WhatsApp Support
$29.99/mo
- Peer WhatsApp support group
- Weekly Q&A drop
- Invite-only, vetted operators
📍 Course includes your state's licensing roadmap — we walk you through EXACTLY what your state requires.
Join the groupPro Course + Coach
$79.99/mo
- Full online locksmith training
- 1-on-1 coach access (we call you)
- AI Answering (add-on) (add-on) setup
- Founding rate locked in for life
📍 Course includes your state's licensing roadmap — we walk you through EXACTLY what your state requires.
Become a ProStudents App
$125/mo
- Full student platform access
- Live community + cohort calls
- Unlocks the 4 hacks instantly
- Founding rate locked in for life
📍 Course includes your state's licensing roadmap — we walk you through EXACTLY what your state requires.
Join the app30-min Coach Call
$125
- One 30-min call with a working coach
- Industry intro + your situation
- Unlock the 4 hacks (see below)
Auto Lockout Toolkit
$250
- Professional auto-lockout tool kit
- Ships within business days
- Toolkit contents shared post-purchase
📍 Course includes your state's licensing roadmap — we walk you through EXACTLY what your state requires.
Order toolkitBackground Check + ID
$250
- Real third-party background check
- How To Be A Locksmith Shop ID card issuance
- Credential customers actually trust
Residential + Commercial Setup
starting at $2,500
- Basic kit for residential + commercial work
- Rekey, deadbolts, smart-lock install
- Physical fulfillment
📍 Course includes your state's licensing roadmap — we walk you through EXACTLY what your state requires.
Get the kitAutomotive Setup
starting at $5,500
- Basic automotive locksmith kit
- Key programming, transponders, fobs
- Highest-pay sub-vertical in the trade
📍 Course includes your state's licensing roadmap — we walk you through EXACTLY what your state requires.
Get the kitRide-Along Day
starting at $7,500
- Full day shadowing a working locksmith
- Real calls, real customers, real prices
- Travel not included
📍 Course includes your state's licensing roadmap — we walk you through EXACTLY what your state requires.
Reserve the dayMastermind Lite
$24.99/mo · add to anything
- Monthly group Zoom (60 min, recorded)
- Private cohort chat — peer field-help
- Member directory + lead-share board
- Cancel anytime · founding rate locks for life
The Operator Index
$97one-time
- 50-question mindset assessment
- Score yourself: HUNGER · DISCIPLINE · RESILIENCE · CUSTOMER-IQ · PROBLEM-SOLVING · SALES
- Pass = certified · Fail = 30-day custom rebuild plan
- Know exactly where you stand — quantified
Operator Track
$29/mo
- Weekly 10-min mindset drill (Mondays 5am CT)
- Quarterly Operator Index re-test included
- Track your score climbing dimension-by-dimension
- The mental side of the trade — nobody else teaches this
Mastermind Lite
$24.99/mo · add to anything
- Monthly group Zoom (60 min, recorded)
- Private cohort chat — peer field-help
- Member directory + lead-share board
- Cancel anytime · founding rate locks for life
AI Answering Service
$49.99/mo
- AI answers your phone — never miss a call
- First 100 min/month FREE
- $0.17/min after — pay only for what you use
- Stand-alone — no course required
Lock School Tee
$29.99
- Heavyweight black cotton, amber chest mark
- Trade pride = referrals walking your way
- Ships within 7 business days
Lock School Hat
$24.99
- Black snapback, amber chest mark
- Adjustable — fits every head
- The trade-flex move on every job site
Lock School Hoodie
$54.99
- Heavyweight black pullover
- Amber Lock School mark, front + back
- Built for cold-morning lockout calls
Sticker Pack (4)
$9.99
- 4-pack vinyl stickers
- Wordmark, pin-tumbler, amber accent
- Toolbox-ready — slap them everywhere
Lock School Tool Sleeve
$39.99
- Waxed-canvas pick + tension wrench roll
- 8-tool capacity, snap closure
- Pro-grade locksmith carry — looks the part
Locksmith Website Hosting
$34.99/mo · domain incl.
- We host your locksmith site on Cloudflare's network
- SSL + unlimited bandwidth + 99.9% uptime
- Custom domain included (we register + manage)
- Domain renewal yr 2+: at-cost +$15/yr
Monthly Page Build-Out
$27.99/mo
- 1 new local-SEO landing page per month
- Rank one more keyword every 30 days
- We write the copy, design, deploy — turnkey
Carbon-Copy Invoices (100)
starting at $99.99
- 100 custom 3-part NCR invoices
- Your name, logo, license #, terms
- Yellow customer / pink shop / white file
- Ships within 5 biz days
Carbon-Copy Invoices (500)
$349.99
- 500 invoices — drops to $0.70/unit
- Most working locksmiths use ~50/month
- Same custom spec as the 100-pack
- Bulk savings: $150 vs 5× 100-pack
Direct-Mail Postcard Drop (500)
starting at $249
- 500 custom locksmith postcards
- EDDM-mailed to 1 target ZIP code
- We design, you approve, USPS delivers
- Average 1-3% response = 5-15 calls
Marketing on Autopilot
starting at $499/mo · scales w/ scope
- Full-stack monthly marketing — we run it
- SEO writing + Google Business Profile mgmt
- Review-request automation + monthly mailer
- Paid ads managed (you bring the ad spend)
- The "I just want to do the locksmithing" tier
Gift Pro Course (12 mo)
$799save $160 vs monthly
- Gift 12 months of Pro Course + Coach
- Recipient gets full curriculum + 1:1 coach
- Perfect for veterans, spouses, career-changers
Gift Students App (12 mo)
$1,249save $251 vs monthly
- 12 months of AI field-help for someone in the trade
- Real working-locksmith $ saver
- Recipient activates with their email
The 4 hacks.
The actual machinery of getting into locksmithing without lighting $5K on fire. Three are locked. One is free — to show you we're not bluffing.
01
Start before you're licensed.
In 37 of 50 states, you can take rekey and deadbolt-install calls on day one — no state license required. We tell you exactly which calls are safe, which require licensing, and how to graduate without losing momentum.
Free preview02
The pricing floor that keeps you alive.
New locksmiths bid against $39 lockout scammers and starve. There is a specific pricing structure — minimum trip fee + skill-based add-ons — that filters those calls out and keeps you on the high-margin work…
Locked — coach call required03
The phone trick that 3× your closes.
Most locksmiths lose 60% of inbound calls — voicemail, missed rings, hostage to dispatch services that take 50%. There is a setup — AI Answering (add-on) + tracked numbers + 24h callback — that captures the calls you're already losing…
Locked — coach call required04
The automotive ramp that pays for the kit.
The $5,500 automotive kit looks expensive until you understand the specific 3-step ramp that pays for it in 8 weeks. Hint: it's not about more calls. It's about which calls you take first…
Locked — coach call required
Talk to a coach — $125 → unlock all 4
One 30-min call. Real working coach. You leave with the playbook or you don't pay (refund on request).
Operators in the cohort.
Took my first paid rekey in week three. The coach call alone saved me $5K of wasted kit.
I had the truck and the tools. Lock School gave me the business. Three commercial accounts in 60 days.
The pricing-floor lesson is the only one I needed. Stopped underbidding scammers, doubled my margin.
Source data on this page from: U.S. Bureau of Labor Statistics · IBISWorld Industry Report 56162 · U.S. Department of Labor Occupational Outlook Handbook. Testimonials are early-cohort operator feedback; outcomes vary.
Start free.
Give us four things. We give you a real 1-page locksmith site in your city, hosted on our infrastructure, with a tracked phone number that forwards to your personal line. Live within 10 minutes.
- No card. No spam. Never published. Never sold.
- We call you within 24 hours — actual humans
- You keep the leads. Pro upgrade is optional.
Questions, answered straight.
Do I need a license to be a locksmith?
14 states require statewide locksmith licensing — Alabama, California, Connecticut, Illinois, Louisiana, Maryland, Nebraska, Nevada, New Jersey, North Carolina, Oklahoma, Oregon, Tennessee, Texas, Virginia. Plus city-level requirements in NYC, Miami-Dade, Hillsborough FL, and others. How To Be A Locksmith Shop verifies your eligibility before processing any tier that touches regulated work.
What does the free tier actually include?
A real 1-page locksmith website in your city, hosted on our infrastructure, with a tracked phone number that forwards to your personal line. Plus the newsletter. Provisioned within 10 minutes of signup.
How is this different from other locksmith courses?
Other courses teach you to pick locks. We teach you to run a business — marketing, pricing, lead-gen, AI Answering (add-on) (add-on), the actual machinery of cash flow. Skills are commodities. The business is the moat.
Is locksmithing a real career?
~28,000 working locksmiths in the US (BLS 2024). Median pay ~$50,000, top 10% over $75,000. Industry is ~$3.5B/year, growing 3–4% annually. No college required in 37 of 50 states.
What happens if I cancel?
Free tier stays free. Paid tiers cancel anytime, end-of-period. The free site stays live as long as you stay on the free tier. If you cancel entirely, the tracked number reclaims.
Stop researching. Start earning.
Start free in 60 secondsNo credit card. Your free 1-page locksmith site auto-deploys after signup.
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